Arjun Appadurai’s book Modernity at Large. Cultural Dimensions of Globalization was published in 1996 but is based on texts written around 1990. Its core is the chapter, “Disjuncture and Difference in the Global Cultural Economy” (27-47), first published as a journal article in 1990. Thus it can still be seen as a continuation of the discourse on postmodernism/postmodernity from the 1980s (as reflected on this weblog by the series of posts on texts from 1980 to 1985).
The new element that Appadurai brings to the postmodernist discussion is globalisation: his aim is “to construct what John Hinkson calls a ‘social theory of postmodernity’ that is adequately global” (47), although Appadurai usually speaks more often of “modern” when he means the present day. The important point, though, is the rupture or paradigm shift that he suggests to have occurred around 1970: “it is only in the past two decades or so that media and migration have become so massively globalized, that is to say, active across large and irregular transnational terrains” (9).
This leads to the present-day “new global cultural economy” (32) that needs to be analysed by a framework of five “dimensions of global cultural flows” (33):
- ethnoscapes, i.e. the flow of people,
- mediascapes, i.e. mass media and the images and information they convey,
- technoscapes, i.e. the distribution of high-tech knowledge, machinery, and skills,
- financescapes, i.e. “the disposition of global capital” (34), and
- ideoscapes, i.e. “meaning-streams” in “the discourse of democracy” (37) and other ideologies and concepts.
It would be easy to apply this framework to comics as commodities, i.e. comic books, TPBs, tankobon etc., the production and reception of which are nowadays almost always transnational processes. But are these global cultural flows also reflected in the content of comic stories? While this is not meant by Appadurai as a characteristic of postmodern cultural works, it is not far-fetched to expect that postmodern works are more likely to reflect a global cultural economy than previous ones.
This also gives me the opportunity to write about a comic that more should be written about (though it surely will be included in many end-of-year lists for 2016) because of its outstanding quality: The Vision (I keep seeing the title given simply as Vision, but on the covers it clearly says The Vision) by writer Tom King, artist Gabriel Hernández Walta and colourist Jordie Bellaire. Across the 12 issues, I found the following traces of Appadurai’s landscapes:
- ethnoscape: the series is about the ‘synthezoid’ Vision having created an artificial family – wife, daughter and son – and moving into a house in Arlington, Virginia. This, and their difficulties of settling in among humans, are of course metaphors for transnational migration and xenophobia. But there is also proper migration represented or at least implied in The Vision: in #4, the children, Vin and Viv, play with a football that has “Fighting Redskins” and a caricature of a Native American printed on it. It’s the mascot of their high school, they explain to Vision, and only recently has it been changed to the “Fighting Patriot”, a politically correct “colorful bull in a three-corner hat”. This little episode brings to mind that naturally, there are only few Americans whose ancestors were not transnational migrants.
Then there are characters in this comic who represent, through their name and/or appearance, more recent immigration waves than the Mayflower – Leon Kinzky, the Asian-looking Matt Lin, and Marianella Mancha. Her son Victor Mancha even draws a connection between himself and the Spaniard Don Quijote de la Mancha on the sole basis of their names (in #8).
Finally, there is a long quote from Shakespeare’s The Merchant of Venice about being Jewish.
- mediascape: specifically, Appadurai means electronic media such as television (3, 35), so the play The Merchant of Venice first shown as a hardcopy book in #5, though written in England, doesn’t count. Although there is some talk of “downloading” and “uploading” things and some smartphones are shown, there are few instances of content being electronically mediated across national boundaries. One example is Vin “downloading Bach’s cello concerto” in #3 – while we are not told where the recording was made, at least the composer is German.
- technoscape: a series with androids as protagonists is bound to feature lots of high-tech machinery, but the sources of all these gadgets are Ultron, Vision and Tony Stark – so I think it’s all ‘made in USA’. No transnational flow here.
- financescape: in the beginning of the comic, Vision mentions his difficulties in getting a steady income, and Tony Stark, the embodiment of wealth in the Marvel universe, appears a few times. Apart from that, financial matters don’t play any role in The Vision, let alone transnational financial flows.
- ideoscape: The Vision is quite a cerebral comic, but few ideas that can be traced back to outside the US are mentioned. In #9, however, Victor Mancha says: “Vin’s reading this book [The Merchant of Venice] over and over. Like he’s obsessed with mercy and justice.” So some ideas have travelled from England to America after all.
To sum up, applying Appadurai’s framework to the content of a (supposedly postmodern) comic doesn’t yield as many representations of global cultural flows as I had expected. But, again, that’s not what it was intended for. Applying this framework to the para- and extratextual information pertaining to a comic, however, would surely reveal it as a product of Appadurai’s global cultural economy.
Not directly comics-related, but hopefully relevant to anyone interested in manga readership outside Japan: later this week, I’m going to give a talk titled “Japanese Art in the Contact Zone: between Orientalism and ‘Japansplaining'” at the 3rd International Conference for PhD Students and Recent PhD Graduates in Belgrade on “Migrations in Visual Culture”. Below you’ll find the abstract as I had submitted it; in the meantime, I cut the examples of Takashi Murakami and manga/anime mentioned therein and made some other changes.
Hat tip to Nicholas Theisen on whose weblog What is Manga? I first encountered the beautiful word “Japansplain”!
Japanese Art in the Contact Zone: between Orientalism and ‘Japansplaining’
Whenever migrations of works of art and other artifacts become the subjects of scholarly analysis, those that originate in one culture and end up within a different culture are the ones that generate the most interest. Scholars who study such cross-cultural migrations operate within a methodological paradigm that has been shaped by theories such as Fernando Ortiz’s transculturation and, building upon it, Mary Louise Pratt’s contact zone.
These theories suggest that artifact-based communication between different cultures – including the reception of works of art – often takes place „in contexts of highly asymmetrical relations of power“ (Pratt). Such contexts have been strikingly examined by postcolonial studies, which identify these relations between colonising and colonised cultures, First and Third World countries, etc. Most famously, Edward Said located such a relation between Occident and Orient. The Far East, however, is where we find an example (though probably not the only one) that does not quite fit in this paradigm.
After WWII, Japan has come to be perceived as economically and politically on eye-level with its former enemy nations. The Japanese cultural industry is nowadays largely self-sufficient: as a rule, its products reach Western markets through a ‘pull’ rather than a ‘push’ mechanism, i.e. (some) Western consumers demand Japanese products, but Japanese producers and distributors are not desperate to break into an American or European market. Therefore, one cannot say that the Western reception of Japanese artworks takes place within a context of an asymmetrical power relation. Yet, this context is far from homogeneous. From the imagery of Takashi Murakami to the films of Akira Kurosawa, the photographs of Nobuyoshi Araki to manga and anime, Japanese artworks seem to divide European and American audiences into those who admire them, and those who cannot make sense of them.
In a way, these two audience groups reiterate the context of asymmetrical power relations, but in contrary ways: on the one hand, the ‘worshippers’ of Japanese art perceive it – and, by extension, the whole Japanese culture – as vastly superior to their own, up to the point where Japanese pedigree in itself becomes a decisive quality. The mode of reception in this group places Japan as the dominant culture, and its own Western culture as the subordinate. On the other hand, the ‘sceptics’ of Japanese art perceive it as inferior because they find it less accessible, thus reversing the power relation. The phenomenon of ‘Japansplaining’, i.e. attempting to explain Japanese culture (often in order to help make sense of Japanese works of art), works in both of these ways, and is at any rate an indicator of the perceived foreignness of Japanese art. This paper seeks to discuss this and the other aforementioned concepts related to the idea of the contact zone, and on that basis to critically examine the theoretical and methodological foundations underlying the study of cross-cultural migrations in visual culture.
Speaking of grids: in his book about Japan¹, Empire of Signs (L’Empire des signes, 1970), Roland Barthes doesn’t mention manga and their panel grids directly. However, he comes close to it in a chapter titled “Packages”: “every [Japanese] object […] seems framed. […] around it, there is: nothing, an empty space […].” (p. 43 in the Hill and Wang translated edition; italics by Barthes). This sounds like comic panels and gutters alright. On the other hand, “this frame is invisible; the Japanese thing is not outlined” (ibid.).
Now, while outlines are certainly a typical feature of comic panels, they are by no means a necessary characteristic. Borderless layouts are rare, but they do exist. The bottom row of the Kimi ni todoke page I’ve shown in my Rosalind Krauss blogpost is one example. In the same volume, there are entire pages without panel borders, such as this one:
Still, Barthes is more concerned with traditional Japanese room furnishings, ikebana, and wrapped souvenirs than with comics. The interesting question here is: if the Japanese culture has developed a general fondness for framing, packaging, delimiting things, does this explain why comics with their framed panels have become so popular there? From the way in which Barthes characterises his framed objects, the answer seems to be ‘no’. “The [Japanese] thing is […] distinct […] by an excision which removes the flourishing of meaning from the object” (ibid.). Comics work the other way round: by placing a panel into a sequence of other panels, meaning is bestowed on the panel. Thus the gutter between the panels doesn’t excise them – on the contrary, it glues them together.
It’s curious and regrettable that Barthes doesn’t mention manga (or anime, or most other contemporary Japanese pop cultural media for that matter) at all in Empire of Signs. Perhaps, if he had written it 20 years later (if he would have still been alive by then), at the height of the manga boom in Japan, he wouldn’t have been able to ignore them.
[This post was originally planned to be published in March in conjunction with Women’s History Month, but then I became ill and couldn’t finish it in time.]
Whenever comics scholars hear the word “grid”, they immediately think of comics. This is due to panels on a comic page often forming a grid-like layout. One of the field’s journals is even named The Comics Grid, which only shows how strong this perceived connection is. People outside of the comics world, however, might have a somewhat different idea of what a grid is. Take Rosalind E. Krauss, for instance. In 1979 she published an essay titled “Grids” (collected in The Originality of the Avant-Garde and Other Modernists Myths, Cambridge: MIT Press, 1986, pp. 11-22) and returned to the topic two years later in “The Originality of the Avant-Garde” (in the same book on pp. 151-170; the section on grids is on pp. 157-162). Here’s a quote from the latter (p. 158):
The absolute stasis of the grid, its lack of hierarchy, of center, of inflection, emphasizes not only its anti-referential character, but – more importantly – its hostility to narrative. This structure, impervious both to time and to incident, will not permit the projection of language into the domain of the visual, and the result is silence.
That doesn’t sound like comics at all, does it? Part of the problem might be, Krauss never defines what she means by “grid”. This would have been a good idea though, because even in mathematics there doesn’t seem to be a commonly agreed definition.¹ From the examples pictured in her essay, it looks like she means two different types of grid images: one in which a grid is formed by sets of drawn (or painted, etc.) parallel lines (e.g. Agnes Martin’s paintings), and another in which these lines are only implicitly formed by the borders of rectangles (e.g. Jasper Johns’s Gray Numbers, to which we’ll get back later in this post).
Both types can be found in comics, too. The former is the more common layout. However, the following example might look unusual at first:
For the second type of grid, the one with the implicit lines, consider this example:
Once you start paying attention to these things, the variety of Karuho Shiina’s layouts is amazing. It would be fun to see how many pages into Kimi ni Todoke a page layout is repeated for the first time, but I’ll leave this exercise for another time.
Krauss doesn’t expressly distinguish implicit and explicit grids, but she makes another interesting distinction: centrifugal vs. centripetal.³ A centrifugal reading of a work of art assumes that “the grid extends, in all directions, to infinity” (p. 18). The image is “a tiny piece arbitrarily cropped from an infinitely larger fabric”, thus “compelling our acknowledgement of a world beyond the frame”. A centripetal work of art, on the other hand, is “an autonomous, organic whole” (p. 19).
From the examples discussed by Krauss, it looks like this distinction is simply a question of cropping: if the grid lines end where the image ends, it’s a centrifugal image. If the grid lines end within the image borders (so that they’re strictly speaking only line segments, not lines proper), it’s a centripetal image. If we want to apply this categorisation to comics, we have to once more be careful not to confuse panel borders with gutters. On Cooke’s New Frontier page, all panel borders are visible, but the imaginary rectangles that continue the grid in all four directions beyond the three panel rectangles are not. Therefore, we cannot say that the gutters (which form our grid here) end at certain points, e.g. the page borders. Thus this page is a centrifugal image. With Shiina’s Kimi ni Todoke page it’s not so easy to tell: here, the white page background on the right acts as a delimiter of the (implicit) grid rays, which exit the page only to the top, left, and bottom. To visualise this view on the page, I coloured each of the 5 panels and the page border differently:
One final remark about the purported “hostility to narrative” of the grid: I think Krauss proves herself wrong by picturing Jasper Johns’s Gray Numbers. In this painting, each rectangle of the grid (except for the top left one) is filled with a numeral between 0 and 9. Let’s look at a random rectangle, say, the middle one in the bottom row. It’s a 4. The rectangle above it is a 3. The one on the left is also a 3. On the right there’s a 5, and next to the 5 there’s a 6… You get the idea. Obviously, there is a pattern here. From the top left to the bottom right corner, the numerals form a sequence – either horizontally or vertically – in which the number is increased by 1 until it is reset to 0 when it would otherwise reach 10. My point is: it matters little what’s inside the rectangles, because we have a tendency to see grids as sequences. And (while the precise meaning may be a matter of debate) a meaningful sequence at that – which amounts to, for all intents and purposes, a narrative. Only completely empty or uniform grids (e.g., again, Agnes Martin’s) resist this reading as a narrative.
All that being said, it should be noted that none of it is really the point of Krauss’s essays, which are more concerned with the grid as a typical form of modernist painting within the discourse of originality and repetition.
Happy Women’s History Month, everyone! Last year I realised I had written only one single blog post about a female art historian / scholar / theoretician, so this year I scheduled two posts on women (that I would have written anyway) for March. This first one is about a German book that was published only ten years ago, Der irritierte Blick: Kunstrezeption und Aufmerksamkeit by Nina Zschocke. Unfortunately there doesn’t seem to be an English translation of it yet. The title can be roughly translated as, “The irritated gaze: art reception and attention” (albeit “irritated” in the sense of “confused”, not “annoyed”).
The first ~70 pages of Der irritierte Blick form an introduction to reception aesthetics and its psychological prerequisites. This first part is well worth reading in itself, but the second part introduces Zschocke’s concept of visual irritation with which we’ll deal today. Recipients are visually irritated when they “think their visual interpretation is ‘wrong’ because it contradicts other assumptions or information about the perceived situation” (all translations mine). Within visual irritations, those that contradict basic rules of perception acquired during childhood (regarding the formal attributes of colour, shape and space) can be distinguished from phenomena that contradict assumptions “of a higher level”, i.e. regarding the perceived content. Another distinction can be made between stable “illusions” and multistable phenomena: multistability occurs when several mutually exclusive interpretations appear equally plausible. In any case, the viewer sooner or later experiences a sense of failed perception and irritation.
Zschocke’s point is that visual irritation is an artistic strategy. Contemporary artists (Zschocke examines the examples of Josef Albers, Anish Kapoor, and Thomas Demand, among others) deliberately compose their works in such a way that the recipients are astonished, their perceptual sensitivity is heightened and their attention is turned back on itself, so that they are encouraged to reflect on the act of perception.
Does visual irritation occur in comics too? A prime example of a visually irritating comic might be L’Oud Silencieux (Die Schweigende Laute / “the silent oud” or “lute”) by Martin tom Dieck (L’Association, 1996). This wordless 22-page comic has a page layout of two panels on top of each other. From the panel transitions it soon becomes clear that the horizontal connections across pages are stronger than the vertical ones on the same page. In other words, the upper panels tell one story (a man playing an oud) and the lower panels another (a man dreaming of some sort of fairy).
So far, so interesting. While the two stories seem entirely unconnected at first, it is fun to look for similarities between them. For instance, both men watch television at some point. Furthermore, one man falls asleep and wakes again when (i.e. on the same page as) the other stops and starts playing his oud.
The real point of visual irritation occurs on the fourth page: on the top panel, the oud player sits on his rooftop, while on the lower panel we see the other man’s television. The funny thing is, the television screen shows the oud player on the rooftop from the top panel. So clearly the two stories are connected after all. However, what is their exact chronological or spatial relation? I can’t think of a single completely satisfying explanation. For instance, the upper story cannot be a film that is shown on the TV in the lower story, because when the man in the lower story wakes up (p. 20), his TV is blank instead of showing what’s going on in the upper panel. Thus L’Oud Silencieux contradicts the reader’s assumptions about comics, as the sequence of images in a comic is usually thought to be “intended to convey information”, as Scott McCloud’s famous definition says. (The second part of this quote, “… and/or to produce an aesthetic response in the viewer”, is often forgotten.) Ultimately, the recipient is left visually irritated and, perhaps, pleasantly amazed.
[EDIT: Speaking of Martin tom Dieck, another “multistable” comic is his Hundert Ansichten der Speicherstadt, because one cannot decide whether it depicts the real warehouse district in Hamburg or not. I have written about this ambiguity in a conference paper from 2011, albeit without having read Zschocke’s book back then.]
In the history of postmodernism theory, Fredric Jameson might be a more influential figure than both Hal Foster and Craig Owens – unless you look at it from a strictly art historical perspective: art critics Foster and Owens are concerned first and foremost with contemporary visual art, whereas Jameson’s objects are drawn from various artistic genres or media such as literature, architecture, music, and film. Jameson’s famous essay “Postmodernism, or The Cultural Logic of Late Capitalism”, with which this blogpost is concerned, was first published in the New Left Review in 1984 and later expanded into a book of the same title.
A major difference between Jameson’s “Postmodernism” and the texts by Foster and Owens is that for Jameson, postmodernism is an era, not a “style or movement among others”. On the other hand, Jameson is “very far from feeling that all cultural production today is ‘postmodern'”. Instead, postmodernism is the current “cultural dominant”, the “new systemic cultural norm”.
Jameson identifies four “constitutive features of the postmodern”:
- “a new depthlessness”,
- “a consequent weakening of historicity”,
- “a whole new type of emotional ground tone”, and
- “the deep constitutive relationships of all this to a whole new technology”.
Some other interesting aspects are discussed in the text, but let’s focus on these four constitutive features. Can we find them in comics? Recently there was a thread on the comix-scholars mailing list about comics “beyond postmodernism”, and some list members wondered whether Joe Sacco’s comics might be considered “as aiming to move beyond postmodernism”. How much of Jameson’s postmodernism is (still) there e.g. in Sacco’s Palestine?
- depthlessness: Jameson understands this term both metaphorical and literal, as an obfuscation of volume: “a surface which seems to be unsupported by any volume, or whose putative volume […] is ocularly quite undecidable”, he says about a postmodern building.
Sacco however, virtuoso draughtsman that he is, effortlessly switches from depthless, abstract black or white backgrounds to vistas that extend far into the landscape. He also draws his objects from a vast variety of perspectives, so that their depth becomes palpable.
- weakening of historicity: Jameson says about the historical novel, it “can no longer set out to represent the historical past; it can only ‘represent’ our ideas and stereotypes about that past (which thereby at once becomes ‘pop history’).”
Palestine is the opposite of that: by conveying what he saw and heard in Palestine, Sacco challenges stereotypes about the Middle East and the Arab-Israeli conflict. In the last chapter, in the section ‘Through Other Eyes’, an Israeli asks Sacco, “Shouldn’t you be seeing our side of the story, too?”, to which Sacco replies in a caption with “I’ve heard nothing but the Israeli side most all my life”.
Some references to historical characters and events are made in Palestine, but never in an offhand way that would require much previous knowledge from the reader.
- new type of emotional ground tone: “This is not to say that the cultural products of the postmodern era are utterly devoid of feeling,” says Jameson, “but rather that such feelings […] are now free-floating and impersonal, and tend to be dominated by a peculiar kind of euphoria” – “the high, the intoxicatory or hallucinogenic intensity.”
Palestine isn’t devoid of feelings either – particularly Sacco’s own are clearly conveyed in his first-person narrative – but euphoria is hardly the emotional ground tone here. A more prevalent emotion is fear; e.g. in chapter five, section ‘Ramallah’: “shaking like a leaf… […] Okay, I’ve had it… I want out before the soldiers check this side of the street… Like a leaf, I tell you, the whole fucking time…”
- new technology: by that Jameson means “narratives which are about the processes of reproduction, and include movie cameras, video, tape recorders, the whole technology of the production and reproduction of the simulacrum.”
This is the only feature that does apply to Palestine without reserve: it is basically a comic about making a comic. From the beginning, Sacco makes clear that the purpose of his journey to Palestine and everything he does there is to gather material for a comic. Frequently, the tools and processes of reproduction are prominently featured in the comic: Sacco’s camera, his friend Saburo’s camera, pen and notebook, the interpreted interviews with Palestinians.
All in all, only one of Jameson’s four “constitutive features of the postmodern” holds true for Palestine, so is it a comic “beyond postmodernism”? Then again, the unsystematic way in which these features are discussed in “Postmodernism” makes them hard to operationalise. The multitude of examples doesn’t help when they only serve to illustrate one single aspect. Where is the technology in Bob Perelman’s poem China? What is the emotional ground tone of E. L. Doctorow’s historical novels? In what way is Brian De Palma’s film Blow Out depthless? Ultimately, whether a contemporary work of art fulfils the four criteria or not doesn’t matter anyway: as I have mentioned earlier, Jameson allows for cultural objects made in the postmodern era that are not postmodern. Therefore, an un-postmodern object from the postmodern era wouldn’t prove Jameson wrong. How can Jameson’s “periodizing hypothesis” of postmodernism be considered falsifiable at all then?
After lumping Craig Owens and Hal Foster together in a blogpost on postmodernism and then writing an entire post on Foster alone, it seems only fair to return to Owens, too. Apart from “The Allegorical Impulse”, one of Owens’s texts stands out as particularly influential: “The Discourse of Others: Feminists and Postmodernism”, published in the collected volume The Anti-Aesthetic edited by Foster in 1983. In this essay, a connection between postmodernism and feminism is made on the basis of their critique of (visual) representation. Postmodernism questions the authority on which the modernist consensus of what can be represented and in which form has been reached: “postmodernists […] expose the tyranny of the signifier“.
Feminism, on the other hand, criticises visual perception altogether as patriarchal. This identification stands on somewhat shaky ground, at least as far as it is presented by Owens: not only is vision linked to the Freudian “discovery of castration”, i.e. the “sight of phallic absence in the mother”, but also to objectification and domination, which in a patriarchal society have become male privileges. (Interestingly, Owens doesn’t mention Laura Mulvey and her 1975 essay “Visual Pleasure and Narrative Cinema”, as far as I can see.)
Considering these points, is postmodernist and/or feminist visual art conceivable at all? Yes, says Owens, and points out some examples of postmodernist/feminist artistic strategies:
- refusal of mastery (e.g. Martha Rosler’s The Bowery in Two Inadequate Descriptive Systems)
- denial of visual pleasure (e.g. Louise Lawler’s “movie without picture”)
- reflecting back at the (male) viewer his own desire (e.g. Cindy Sherman’s Untitled Film Stills)
- demonstrating that masculine and feminine are not stable identities (e.g. Barbara Kruger’s Your gaze hits the side of my face)
However, Owens also points out the possibility of adopting contrary contemporary artistic practices that attempt to “recover some sense of mastery via the resurrection of heroic large-scale easel painting and monumental cast-bronze sculpture”. In other words, it’s up to the artist whether or not to use the previously mentioned postmodernist/feminist strategies.
30 years later, where do comics stand? Let’s look at The Multiversity #1 once more. Which strategies do Grant Morrison and Ivan Reis employ?
Mastery is not refused, but downright celebrated in this comic book. Ivan Reis’s art (not to forget Joe Prado’s inking and Nei Ruffino’s colouring) isn’t just “good” in the sense that he depicts characters in an anatomically correct way – he goes out of his way to show them in a vast variety of poses and perspectives. It truly takes a master draughtsman to produce this kind of artwork. Likewise, Grant Morrison’s writing – plot, dialogue, breakdown (cf. Morrison’s script in The Multiversity: Pax Americana #1 – Director’s Cut) – is impeccable.
There’s plenty of visual pleasure here, if by visual pleasure we mean “good girl art”. Particularly the appearances of Earth-8 Ladybug, Earth-11 Aquawoman, and Earth-23 Wonder Woman have no other purpose. (An exception to this rule is Harbinger, the artificial intelligence with a female holographic appearance, whose body is not shown here.) Thus the male viewer’s desire is never reflected.
Masculine and feminine identities are firmly in place: as I have said in my previous Multiversity blogpost, this is a story in which men act and women don’t have much to say (except for Harbinger, the femininity of which is a matter of debate). The plot is driven by the triumvirate of Nix Uotan, Thunderer and Earth-23 Superman. The brief appearance of a gay superhero couple does little to change this overall tone.
If we look at The Multiversity #1 from this perspective, it appears to be a far cry from a postmodernist and/or feminist comic.